If you’re originally from east, west or south asia for example you may struggle finding the right shade foundation from some makeup ranges. Lily Lolo is great because there are 18 different shades so you will almost certainly find the right shade for you.
You generally want to go for the shades that have more warm yellowy tones in there and stay away from the ones with cooler pinky tones.
If you’re very pale I’d start testing with China Doll, then try Warm Peach and Warm Honey. Finally give butterscotch a try for more medium skin tones.